Creative brief
A blank brief document often comes back half filled in.
6 questions, answered by voice
- 1What is this project for, and what should it change?
- 2Who needs to see it, and what do they think today?
- 3If people remember one thing, what should it be?
- 4How should it feel? Name a brand or an ad you like.
- 5What has to be in it, and what's off limits?
- 6When do you need it, and who signs it off?