A blank brief document often comes back half filled in.
This creative brief is six questions your client answers out loud, and SendMyVoice turns each answer into audio and text.
Free plan, no account to answer.
Six questions for the brief. Talk it through as you would on a call, there are no wrong answers.
A working demo. Recordings stay in your browser and nothing is sent.
What is this project for, and what should it change?
One goal. If you get three, ask which one wins.
Who needs to see it, and what do they think today?
The audience and their current opinion. The gap between the two is what the work has to close.
If people remember one thing, what should it be?
The single message. A long answer here means the brief isn't settled yet.
How should it feel? Name a brand or an ad you like.
Tone is hard to write down and easy to say. A reference beats a list of adjectives.
What has to be in it, and what's off limits?
Logos, legal lines, colours, words they never use.
When do you need it, and who signs it off?
A date and a name.
On the free plan, use 1, 3 and 6. All six need Pro. The questions work in any form tool too.
Maria Lopez
Answered today at 10:42
1. What is this project for, and what should it change?
It's for our new morning class. We want people who train with us in the evening to try mornings.
2. Who needs to see it, and what do they think today?
Members who come after work. Most of them think a 6:30am class is for serious athletes.
3. If people remember one thing, what should it be?
The morning class is 30 minutes and anyone can do it.
4. How should it feel? Name a brand or an ad you like.
Calm, not shouty. More like the Headspace ads than the usual gym poster.
5. What has to be in it, and what's off limits?
The logo and the class time. No before-and-after photos, ever.
6. When do you need it, and who signs it off?
By the 1st of next month. I sign it off.
The goal, the audience, the key message, the tone, the must-haves and the deadline. These six questions ask for each.
A creative brief covers the message and how the work should feel. A project brief covers scope, budget, timeline and who does what.
Yes. Change question 3 to "What should the design make people do?" and keep the rest.
The free plan allows 3 questions per voice form. All six need Pro, at $6 a month.
A long intake form gets skipped or answered in a few words.
5 questions, answered by voice
A written testimonial request often gets one polite line back.
4 questions, answered by voice
A rating scale gives you a score without the reason behind it.
3 questions, answered by voice
